Electric Guitar & Bass Making & Marketing - Leo Lospennato
The most brilliant things are often so simple that it makes you wonder why it hasn't been done before. Electric Guitar & Bass Making & Marketing by Leo Lospennato is a perfect example.
Next to the ins and outs of building electric guitars and basses a large chunk of this book is about the marketing & sales every luthier has to deal with as soon as you decide to start selling your instruments.
Some of the subjects discussed are brand identity and positioning, setting a price for your instruments, promoting your work online and offline and especially for builders of S and T Models, copyright law.
- Setting up your workspace / Shop safety
- The Ten Steps of guitar design
- Wood selection
- Shop Tools and Techniques
- Making the fretboard
- Making the neck
- Making the body
- Binding and Inlay
- Finishing Techniques
- Aging a guitar
- Guitar Electronics
- Assembly and setup
- Marketing for Luthiers
- Showing your guitar
- Brand identity and positioning
- Website and social media
- Copyright law for luthiers
317 pages, softcover.
Also by Leonardo Lospennato: Electic Guitar & Bass Design