The most brilliant things are often so simple that it makes you wonder why it hasn't been done before. Electric Guitar & Bass Making & Marketing by Leo Lospennato is a perfect example.

Next to the ins and outs of building electric guitars and basses a large chunk of this book is about the marketing & sales every luthier has to deal with as soon as you decide to start selling your instruments.

Some of the subjects discussed are brand identity and positioning, setting a price for your instruments, promoting your work online and offline and especially for builders of S and T Models, copyright law.

Topics discussed:

• Setting up your workspace / Shop safety
• The Ten Steps of guitar design
• Wood selection
• Shop Tools and Techniques
• Making the fretboard
• Making the neck
• Making the body
• Binding and Inlay
• Fretting

• Finishing Techniques
• Aging a guitar
• Guitar Electronics
• Assembly and setup

• Marketing for Luthiers
• Showing your guitar
• Brand identity and positioning
• Pricing
• Promoting
• Website and social media
• Copyright law for luthiers

317 pages, softcover.

Also by Leonardo Lospennato: Electic Guitar & Bass Design