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Electric Guitar & Bass Making & Marketing - Leo Lospennato

Electric Guitar & Bass Making & Marketing - Leo Lospennato

Electric Guitar & Bass Making & Marketing by Leo Lospennato is the only book on guitarbuilding and marketing. So, if you are planning to sell your handmade guitars and basses Electric Guitar & Bass Making & Marketing is a must-read.
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€26.95
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Description

The most brilliant things are often so simple that it makes you wonder why it hasn't been done before. Electric Guitar & Bass Making & Marketing by Leo Lospennato is a perfect example.

Next to the ins and outs of building electric guitars and basses a large chunk of this book is about the marketing & sales every luthier has to deal with as soon as you decide to start selling your instruments.

Some of the subjects discussed are brand identity and positioning, setting a price for your instruments, promoting your work online and offline and especially for builders of S and T Models, copyright law.

Topics discussed:

  • Setting up your workspace / Shop safety
  • The Ten Steps of guitar design
  • Wood selection
  • Shop Tools and Techniques
  • Making the fretboard
  • Making the neck
  • Making the body
  • Binding and Inlay
  • Fretting

 

  • Finishing Techniques
  • Aging a guitar
  • Guitar Electronics
  • Assembly and setup

 

  • Marketing for Luthiers
  • Showing your guitar
  • Brand identity and positioning
  • Pricing
  • Promoting
  • Website and social media
  • Copyright law for luthiers

317 pages, softcover.

Also by Leonardo Lospennato: Electic Guitar & Bass Design

Products specifications
Products specifications
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20089
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Electric Guitar & Bass Making & Marketing by Leo Lospennato is the only book on guitarbuilding and marketing. So, if you are planning to sell your handmade guitars and basses Electric Guitar & Bass Making & Marketing is a must-read.
€26.95
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